Client
Leading Dermatology Clinic
Industry
Medical, Dermatology
Service
Google Ads Management
134K Conversions for a Dermatology Clinic
01. Overview
A well-established dermatology clinic partnered with Enhance ROI to improve their online visibility and drive more patient inquiries through Google Ads. Competing in a crowded medical landscape, the clinic sought a strategy that would not only increase website traffic but also convert visitors into actual patient appointments. The clinic’s previous online advertising efforts struggled to stand out in the competitive dermatology market, leading to high costs per click and limited success.
This case study explores how Enhance ROI developed a highly effective Google Ads strategy that resulted in substantial growth for the clinic, including over 134,000 conversions and 1.02 million clicks, ultimately enhancing the clinic’s patient inquiry rate and appointment bookings.
02. Challenges
Before partnering with Enhance ROI, the dermatology clinic faced significant challenges that hindered their online advertising success:
- High Competition: The dermatology field is highly competitive, with many clinics vying for the same keywords and audience, leading to elevated cost-per-click (CPC) rates.
- Market Saturation: The clinic found it difficult to stand out in a saturated market, where potential patients were often overwhelmed by the number of available options.
- Limited Visibility for Niche Services: The clinic offered specialized dermatology services, but their previous campaigns struggled to gain visibility for these high-converting search terms.
These challenges highlighted the need for a targeted and strategic approach to Google Ads, one that would enhance the clinic’s visibility in search results while controlling costs and maximizing return on investment (ROI).
03. Strategy
Enhance ROI devised a comprehensive Google Ads strategy tailored to the specific needs of the dermatology clinic. The strategy focused on increasing online visibility, driving qualified traffic, and converting visitors into patient appointments. Key components of the strategy included:
- Keyword Strategy: We conducted in-depth keyword research to identify high-intent search terms related to dermatology services, with a particular focus on niche treatments that the clinic specialized in. By targeting these specific terms, we aimed to attract users who were actively searching for the clinic’s offerings.
- Ad Copy & Creative: Our team crafted compelling ad copy that highlighted the clinic’s expertise, the quality of patient care, and the availability of specialized treatments. This copy was paired with visually engaging ad creatives designed to capture attention and encourage clicks. The ads were tailored to resonate with individuals seeking dermatology services within the clinic’s geographic area.
- Audience Targeting: We implemented advanced audience targeting techniques to reach individuals actively searching for specific dermatology treatments in the clinic’s locality. This approach allowed us to connect with high-potential patients who were more likely to convert.
- Budget Allocation: We optimized the clinic’s ad spend by strategically distributing the budget across various campaigns. This ensured that funds were allocated efficiently, maximizing ROI while controlling the cost per conversion. Our approach focused on prioritizing high-performing ads and keywords.
- Landing Page Optimization: Collaborating closely with the clinic, we optimized their landing pages to align with the ad copy and creative. The landing pages were designed to provide a seamless user experience, encouraging visitors to convert into leads or book appointments.
04. Results Achieved: Through our strategic optimization efforts
The implementation of this targeted Google Ads strategy delivered outstanding results over the course of just 30 days:
- Clicks: 1.02 million
- Impressions: 50 million
- Conversions: 134,000
- Total Ad Spend: $1.69 million
These results represent a significant achievement for the clinic, with over 134,000 conversions leading to a substantial increase in patient inquiries and appointments. The campaign’s success, marked by 1.02 million clicks and 50 million impressions, significantly enhanced the clinic’s online presence and solidified their position as a leading provider in the dermatology field.
05. Conclusion
This case study demonstrates the power of a well-planned and executed Google Ads campaign in driving results within the competitive medical and dermatology sector. Enhance ROI’s tailored approach not only increased the clinic’s online visibility but also converted a significant number of visitors into potential patients.
If you’re in the medical field and looking to achieve similar results, Enhance ROI has the expertise to elevate your digital marketing efforts.
Contact us today to discover how we can help your business grow.
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